As part of this project, it was important that we focused on using every available space to showcase the client's branding, as well as that of commercial sponsors Everlast and Trust Projects. An additional challenge was presented in needing to bump in on the day of the event, with bump out occurring early the following morning.

We thought outside of the box (or the ring!) on branding and promotional opportunities within the space we were allocated. We showcased key logos across the front of the corporate boxes, but we also found innovative ways to display key branding within the ring itself, ensuring as much exposure as possible not only to those in the venue, but also those watching the livestream at home. Padded sections within the ring were printed with both Tribute and Everlast logos, with freestanding structures along each side of the ring further promoting each brand. Eye-catching media wall signage was produced at The Print Factory and was unmissable in all of the promo photos from the night. Our dedicated install team expertly completed bump in and bump out, topping off an overall incredible Fight Night experience for the Tribute team, sponsors, fighters and guests.