The foundation of any effective retail display lies in the materials used. Substrates, such as vinyl, acrylic, or PVC, are the base materials pivotal to the visual and functional success of your display. Each substrate offers unique textures, finishes, and functionalities, making them ideal for a variety of applications, from eye-catching window decals to on-brand event signage. At The Print Factory, we specialise in end-to-end retail display solutions, from initial design and material selection to production and installation. This comprehensive approach allows us to craft displays that not only meet functional needs but also reinforce your brand identity and engage customers effectively. Our expertise ensures that every material choice aligns seamlessly with your campaign objectives, creating displays that leave lasting impressions.
Applications: Window decals, product plinth wraps, wall graphics.
Benefits: Vinyl is durable, flexible, and easy to apply and remove, making it ideal for both temporary and permanent displays. Its adaptability allows for seamless integration across various retail environments.
Our Work: Decjuba's 15-Year Anniversary Event
To commemorate Decjuba's milestone, The Print Factory transformed the event space into a vibrant and functional setting that reflected the brand's identity. The project involved the use of gold vinyl and block-out self-adhesives to create striking visual elements that enhanced the event’s ambience. This meticulous application of vinyl materials contributed to a cohesive and memorable experience for attendees. Vinyl is incredibly versatile and commonly used on retail windows such as our recent Oroton “Give Well” campaign and much more over the seasonal retail period.
Applications: Premium signage, suspended structures, product displays.
Benefits: Acrylic’s high clarity and polished appearance make it a premium choice for sophisticated retail environments. Its durability ensures long-lasting displays that maintain a sleek, modern aesthetic.
Our Work: Witchery OCRF Campaigns
Witchery’s OCRF campaigns over the years feature acrylic elements that highlighted their campaign messaging. The material’s transparency allowed bold text to stand out while creating an immersive display throughout high-traffic areas such as shopping centres.
Applications: Event displays, banners, promotional signage.
Benefits: PVC is lightweight, weather-resistant, and cost-effective, making it an excellent choice for high-traffic or outdoor environments.
Our Work: During DECJUBA’s Westfield Doncaster launch, PVC banners provided a durable and visually impactful solution that retained their pristine look throughout the event, withstanding constant foot traffic and environmental factors.
Applications: Temporary campaigns, reusable displays, window messaging.
Benefits: Removable vinyl is designed for versatility, offering easy installation and removal without damage. Its reusability supports sustainable campaigns by reducing waste.
Our Work: Witchery x OCRF "White Shirt" Campaign
One standout example is our work on the Witchery x OCRF "White Shirt" campaign. This annual initiative raises awareness and funds for ovarian cancer research, requiring impactful displays across Australia and New Zealand.
Our team utilised sustainable materials like removable vinyl for temporary displays, ultra-clear vinyl for premium window wraps, and air-release vinyl for easy installation. With advanced equipment such as HP Latex R1000 printers and Pantone-matching software, we achieved precise colour replication, including the challenging Pantone 021 orange for a high-profile collaboration with P.E. Nation. These carefully chosen materials ensured visual consistency and high-quality results across all campaign touchpoints.
Strategically selected materials can elevate the aesthetics of a display, capturing customer attention and encouraging interaction. For example, combining vinyl for bold graphics, acrylic for sleek structures, and PVC for durable signage creates a cohesive and immersive experience.
Matching materials to their intended use ensures displays maintain their quality over time, whether for short-term promotions or long-term branding. This thoughtful selection minimises waste and maximises budget efficiency.
Materials like removable vinyl provide flexibility for evolving campaigns. These substrates enable quick updates or reconfigurations, allowing brands to stay relevant without the need for costly replacements.
Effective retail displays go beyond a single focal point to engage customers throughout the store. Oroton’s retail activation is a prime example, where vinyl was used for bold window messaging, acrylic for dynamic hanging structures, LCD screens for digital storytelling, and custom props for product displays. This layered approach provided a cohesive, multi-dimensional experience that resonated with their target audience.
Our portfolio is a testament to our ability to tailor material choices to diverse client needs. With decades of experience and a commitment to quality, The Print Factory stands as a leader in retail display solutions.
Our capabilities extend beyond material selection to include sustainable practices, advanced printing technologies, and expert installation. By integrating innovative techniques and eco-friendly materials, we help brands make an impact without compromising their values.
Visit theprintfactory.com.au/contact, email us at info@theprintfactory.com.au, or call +61 (03) 9489 3424.
Unit 9 and 10, 21 McIntosh St,
Airport West, VIC 3042
