The project demanded an intricate blend of creativity and practicality. Hush Puppies provided basic drawings, from which The Print Factory was tasked with developing detailed concepts encompassing fabrics, materials, renders, and models. The challenge was to bring these elements to life, maintaining brand consistency while adding a fresh, modern touch to the retail environment.

Embracing the complexity of the task, we dove deep into the details of each element. Our process involved expanding upon the drawings supplied by Hush Puppies, selecting appropriate materials, and creating detailed renders and models. This comprehensive approach was vital in ensuring that each design element, from bespoke shoe stands to unique table designs and impactful signage displays, resonated with the Hush Puppies brand ethos.

The manufacturing process, conducted offshore amid thechallenges of the COVID-19 pandemic, was managed with precision, relying on our established relationships with quality control agents and factories. This ensured high standards of quality and transparency throughout the manufacturing process.

The installation phase was a logistical feat, involving the coordination of deliveries and installation across multiple Myer locations and other Hush Puppies stores. We ensured a smooth process, from the careful unloading of pallets to overseeing on-site installations, guaranteeing each element was perfectly placed to enhance the customer experience in-store.