2021: Rebounding from COVID-19

The 2021 Witchery x OCRF White Shirt Campaign was particularly significant as it marked our first of what would be many White Shirt Campaigns together. This campaign was critical as one of our first significant retail events post pandemic lockdowns, which had shuttered retail stores nationwide. Executed within the first year of The Print Factory’s launch, we played a crucial role in rolling out the campaign across Witchery’s Head Office and stores nationwide. Despite navigating logistical challenges posed by the pandemic, we ensured seamless execution of all elements to create a foundation for our longstanding relationship with Witchery and OCRF into the coming years.

2022: Collaboration with Michael Lo Sordo

The 2022 Witchery x OCRF White Shirt Campaign featured a collaboration with renowned fashion designer Michael Lo Sordo. This campaign built on the momentum from 2021, in what was the 14^th annual White Shirt Campaign. The Print Factory worked with Witchery across the end-to-end execution of display, print and uniform installation to showcase asophisticated design that resonated with customers to build brand awareness.

2023: A Collaboration with Pip Edwards

In 2023, The Print Factory continued its support for the Witchery x OCRF White Shirt Campaign, which featured a collaboration with P.E Nation co-founder Pip Edwards. The campaign focused on elegance and empowerment, with The Print Factory producing a variety of high-quality print materials, custom visual merchandising displays and more to not only showcase the white shirt, but accurately reflect the collaborative nature of partnering with Pip Edwards. Our work included:

- In-Store Displays: Custom-designed displays showcasing the collaboration with Pip Edwards’, placed strategically in stores and throughout shopping centres to catch the eye of customers. The campaign required an approach that would ensure a consistent appearance across all touchpoints.

- Head Office Branding: Comprehensive branding materials for Witchery’s head office to align internal communications with the campaign’s messaging.

- Campaign Rollout: The Print Factory managed installation across multiple sites throughout Australia and New Zealand, all on the same specified day in order to meet campaign requirements and to ensure uniform campaign collateral to all Witchery stores across Australia and NZ.

For more details on the 2023 Witchery x OCRF campaign, you can view our case study, here

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The 2024 campaign represented the pinnacle of our partnership to date, featuring the largest-ever group of influential ambassadors. This year, Witchery introduced two new shirt styles designed by the newly appointed head of design, Kirby Hanrahan, which required a fresh and dynamic approach to marketing materials. The Print Factory’s contributions included:

- Comprehensive Campaign Collateral: We produced a wide range of print and display solutions, from in-store posters and window decals to large-scale banners for Witchery’s head office. Each piece was designed to create impact and reflect the campaign’s longstanding ethos.

- Head Office Branding: Comprehensive design, print and installation for Witchery’s head office to align internal communications with the campaign’s messaging.

- Campaign Coordination and Rollout: Ensured the timely production and distribution of materials to all Witchery stores across Australia and New Zealand, maintaining a cohesive brand image nationwide and supporting campaign awareness.
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The Print Factory’s involvement in the 2024 White Shirt Campaign, helped to bring the campaign to life across all stores in line with their campaign dates. Through our dynamic end-to-end print, display solutions and installation, we ensured that the powerful messages of the campaign reach as many people as possible, striving to improve early detection, treatment, and prevention.

Over the last decade, The Witchery x OCRF White Shirt Campaign has committed over $16 million to ovarian cancer. Yet, with an average survival rate of just 49%, every year underscores the critical need for continued research and awareness.

The Print Factory's collaboration with Witchery and OCRF over the years has been a testament to our commitment to supporting longstanding relationships through high-quality print and display solutions. From overcoming post-pandemic challenges in 2021 to amplifying influential voices in 2024, our partnership has consistently supported the success of the White Shirt Campaign. We look forward to continuing this impactful journey, using our expertise to support initiatives that make a difference.

To learn more about the ways in which The Print Factorycan support your campaigns from design, print, display, and campaign rollout, contact us here.  

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