Review Australia’s feminine, vintage-inspired aesthetic met Flowers Vasette’s artistry in floral design for this unique Spring collection. Katie Mulholland, National Store Creative & Visual Merchandising Manager at Review Australia, envisioned a campaign that would bring the two brands together through the visual language of florals. Her inspiration came from the swing tags attached to the garments, expressing how both brands celebrate the romance of flowers:

"Although our canvas may differ, we celebrate flowers in the same way, through the romance of colour, texture, and shape."

This poetic foundation became the essence of the collaboration, and The Print Factory was tasked with bringing this vision to life through print and installation across all stores.

Creative Production and Print Solutions

The Print Factory worked closely with the team at Brand Collective to produce the creative assets for the campaign. Our team printed tall in-store displays to perfectly reflect Review’s bold, playful designs alongside Flowers Vasette’s refined floral artistry in this exclusive collection. From window displays to in-store signage, every element was a representation of the brands’ shared passion for florals, just in time for the Spring season.

We produced– large format, floor to ceiling window banners, lightbox imagery across Review boutiques and Myer concession pads, and instore signage to support their campaign.

The campaign culminated with the official launch of the collection across all Review stores in Australia, with The Print Factory facilitating timely installation across stores to meet collection launch deadlines. To celebrate the collection going live, Review hosted an exclusive event at their Doncaster boutique. As Mulholland explained:

"…We launched this capsule across our store network. We are holding an exclusive event in our Doncaster boutique, complete with a cart full of flower posies gifted to our customers."

While the flower cart was arranged by Review, The Print Factory made sure every in-store display hit the mark, enhancing the event’s atmosphere and elevating the floral theme. Our meticulous execution ensured the creative assets seamlessly aligned with the fresh blooms, leaving a lasting impression on every customer who walked through the door.

Nationwide Store Installation: Consistency across all branch touchpoints

The Print Factory rolled out the campaign across Review’s entire store network, ensuring every display was executed with precision and aligned with the brand’s vision. Each store received bespoke printed floral displays and in-store signage, with meticulous attention to colour matching and print quality.

Our precise printing capabilities ensure that every element accurately represents the brand’s visual identity, supporting a seamless and consistent expression of Review’s aesthetic across all stores and in-store touchpoints. This attention to detail helps maintain brand integrity, delivering an immersive customer experience at every interaction.

Delivering Unforgettable Brand Experiences

The Print Factory played a pivotal role in supporting the collaboration between Review Australia and Flowers Vasette by producing high-quality print displays that brought the collection to life across stores. Our precision in printing ensured that every element—whether bespoke signage in-store or the vibrant campaign window displays—reflected the visual identity of both brands and aligned seamlessly with the campaign’s creative direction.

These carefully crafted in-store displays not only elevated the atmosphere within each boutique but also supported the product collection and associated marketing campaign, enhancing the overall customer experience. By aligning with Review’s aesthetic and paying meticulous attention to detail, we ensured that the final execution across all stores remained consistent, impactful, and reflective of both brands’ values.

At The Print Factory, we thrive on delivering seamless production processes. While our clients focus on their creative vision, we manage the logistics and execution to ensure everything comes together flawlessly. Ready to elevate your next campaign? Let us handle the details—connect with us here.

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