In the world of visual merchandising and marketing, the importance of colour cannot be overstated. Colours convey emotions, drive brand recognition, and influence consumer behaviour. At The Print Factory, we understand the critical role that colour plays in marketing campaigns, displays, and artwork reproduction. That’s why our commitment to colour accuracy, especially when dealing with challenging hues, is unparalleled. This dedication is evident through our investment in state-of-the-art printing technology and our collaborative efforts with artists and brands to bring their visions to life.
Ensuring vibrant accuracy was paramount for recent exhibition 'JXSH MVIR: Forever I Live' at Fed Square completed in collaboration with the Koorie Heritage Trust. The exhibition celebrated the work of renowned Gunditjmara, Yorta Yorta, and Barkindji artist, Josh Muir, and our task was to ensure the signage used throughout the experience accurately reflected his workfor a truly cohesive space. Our focus on artistically precise colours and details was paramount in honouring Josh’s legacy.
Bridging Brands with Colour: Witchery's OCRF Campaign
Our expertise was further showcased in the Witchery White Shirt campaign, featuring a collaboration with Pip Edwards from PE Nation. Tasked with incorporating Pantone 021—a vibrant orange emblematic of PE Nation—we embraced the challenge with our advanced colour matching capabilities. This campaign required consistent branding across various platforms and event spaces, including an eye-catching transformation of a space in Bondi Westfield into a vibrant orange cube. Through careful selection of materials and leveraging our extended colour range printing capabilities, we successfully represented both brands’ identities in a visually stunning manner.
Advanced Technology for Unmatched Precision
At the heart of our success in these projects is our ongoing investment in advanced printing technology. The integration of the Epson 9 Colour and Latex R Series printers has significantly expanded our colour reproduction capabilities. These printers boast extended colour gamuts, allowing for the production of more vibrant and diverse hues. This technological advancement was instrumental in our work with long-term partners such as Hush Puppies, enabling us to replicate their iconic bright colours with complete accuracy.
Beyond colour fidelity, these printers offer the flexibility to print on a wide range of media, from rigid to flexible, and to adjust opacities and densities. This versatility not only caters to the specific needs of projects like those for Hush Puppies but also aligns with our sustainability goals by utilising eco-friendly latex inks.
A Commitment to Excellence and Sustainability
The Print Factory's investment in cutting-edge technology underscores our commitment to delivering superior print, design, and display solutions. Our ability to tackle the most challenging colours, reproduce artistically accurate colours, are just one of the factors that sets us apartin the industry. As we continue to embrace technological innovations, we remain dedicated to achieving the highest quality outcomes for our clients.
Learn more about how The Print Factory can support your idea with a boutique approach to impactful ideas and campaigns. Get in touch with us here.
Unit 9 and 10, 21 McIntosh St,
Airport West, VIC 3042
