Uplift are a leading-edge fitness studio based in the heart of Richmond, Melbourne. They engaged The Print Factory to produce a show-stopping window display, one that would be sure to capture the attention of the many passers-by on busy Swan St.
We were asked to conceptualise, produce and install large scale window signage for Uplift's premium fitness studio.
In direct consultation with our client Reece - and a full assessment and analysis of the physical area to be treated - the creative team defined a design strategy that would maximise the window signage area.
These guys were amazing. They managed to go way beyond my expectations and even opened up my perspective to my own market.
Unit 9 and 10, 21 McIntosh St,
Airport West, VIC 3042
