The Print Factory revitalised Ellis Gym’s brand, intertwining its rich boxing heritage with a contemporary aesthetic to engage a new generation of enthusiasts. Entrusted with creative freedom, we executed an end-to-end redesign, weaving strategic visual merchandising with the gym's storied past. Collaborative efforts yielded a harmonious blend of branded signage and large-format displays, featuring iconic imagery of boxing legend Lester Ellis. This project underscored our capability to seamlessly marry tradition with modernity, enhancing the customer experience and reaffirming Ellis Gym’s iconic status in Melbourne’s boxing community, ensuring it continues to be a brand that’s seen, experienced, and remembered.