The Print Factory played a pivotal role in Witchery’s annual White Shirt campaign, aimed at supporting ovarian cancer research. We were entrusted to weave a consistent and vibrant narrative across diverse platforms, from digital realms to physical stores, ensuring uniformity in colour and design. The campaign, a collaboration with PE Nation, introduced the challenge of replicating the vibrant Pantone021 orange, a task we mastered thanks to our advanced printing capabilities and expertise. Our team simultaneously orchestrated installations across Australia and New Zealand, showcasing our logistical prowess. The harmonious blend of creativity and efficiency resulted in a compelling campaign that not only elevated the fundraising initiative but also echoed Witchery's commitment to purpose-driven branding.